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2013 Morgan



At this year’s Los Angeles auto Show, size definitely mattered. Most of the manufacturers put forward new, high-tech compact and sub-compact models of one type or another and North American carmakers, in particular, may finally be getting the message that big isn’t necessarily better.

But away from the main showrooms, nestled down in the Lower Concourse Hall alongside Lotus and Aston-Martin was a manufacturer that’s been pumping out low-tech, pint-sized runabouts for over a century.

The Morgan Motor Company is still the oldest privately-owned carmaker in the world and started selling its iconic three-wheeled runabout in 1910. Vestiges of this car still remain in the form of the front suspension layout in some of its models, and at LA this year, the newest incarnation of the trike, now known simply as the 3 Wheeler, was front and centre in brand-new blue flying tiger livery.

Now available in the US, the 3 Wheeler is powered by a front-mounted, Harley-Davidson derived, air-cooled, V-twin that displaces 1990 cc, and develops some 80 horsepower. Mated to a Mazda five-speed transmission, this is enough to take the 3 Wheeler from zero to 100 km/h in four to six seconds, which is right up there with various turbocharged Porsches, Ferraris, Corvettes, Mustang Mach 1 and others. It may look peculiar, but this is a quick little puppy….old-tech all the way and easily the fastest trike on the market. Top speed is about 185 km/h if you have the nerve.

All the usual British motoring clichés are in evidence: twin Brooklands “flyscreens”, leather interior, wire wheels, toggle switches, exterior body badging, and my personal favourite: a “bomb release” starter button. This car is not for shy and retiring types, but if you’ve got $40,000 or thereabouts, slip on your driving goggles and head south. There’s one waiting for you at one of several dealers in the U.S.

Interestingly, Morgan heir and managing director, Charles Morgan, drove one of the new 3 Wheelers across the US in the 2012 Gumball Rally…..over 5600 kilometres from start to finish. He didn’t win (far from it), but aside from going the wrong way in New York City and losing some exhaust manifold bolts near Death Valley, the run was apparently trouble-free. As he noted in his diary, Harley-Davidson riders were particularly intrigued as he roared past, frequently cruising in the 130 km/h neighbourhood. Apparently, this car was not specially prepared for the rally, but taken off the line at the factory and shipped as is overseas.

The resurgence of the 3 Wheeler isn’t the only thing happening at Morgan these days. The company recently opened its first dealership in China in Shanghai, and parked alongside the 3 Wheeler in LA were an Aero Coupe and Aero SuperSports. These two, priced well over the $150,000 mark to start, are powered by a BMW V8 engine with a six-speed ZF gearbox and am electronically-governed top speed in excess of 270 km/h. Zero to sixty is reached in just over four seconds and these are truly state of the art European supercars with the same kind of presence as a Ferrari or Porsche.

But with unmistakeable styling that harkens back to the original Morgan 4/4, which was introduced in 1936. Flowing fenders, a snubbed rear deck and full-sized doors have replaced the glorified cycle fenders and externally-mounted spare tire that identified all the older models, and these days, the Aeros feature an all-aluminum frame and bodywork, with a upscale, leather, wood, and mohair interior that rivals that of a Bentley. Made in limited numbers, these are the most expensive models in the Morgan stable.

Which still includes the redoubtable Plus 8, these days propelled by the same 367-horsepower BMW V8 as the Aero models. With a dry weight of just 1100 kilos, it’s as quick as ever, but now you can get it with an optional automatic transmission that features Sport or Auto modes, that in the former setting, “blips” the throttle when downshifting. You can also order – gasp! – air conditioning. Good lord….what’s next? GPS?  

And let’s not forget the traditional models: Roadster, 4/4, Four Seater, and Plus Four, which, depending upon the model, come with either a Ford V6 engine, Ford Duratec four cylinder, or Ford Sigma 1.6 litre four cylinder. Even the least powerful of these – the 4/4 – still moves out at a decent clip and offers respectable fuel economy, thanks to lightweight construction. Believe it or not, this model has some of the lowest CO2 emissions on the market. The 4/4 is also being offered in 75th anniversary livery, with a larger engine and special paint.

Alas, it’s not easy to get your hands on a new Morgan on this side of the pond. There are dealers in New York, Virginia, Colorado, California, and elsewhere in the US, but, thanks to strict Transport Canada crash-test requirements, nada in Canada.